Opazity: The emotional impact
Do you use Opazity just to tease your audiences with things to be revealed? That was my starting point for creating the blurred image effect. But, of course, for movie directors, soft-focus (dissolve) transitions from one scene to another, such as you can create with Opazity, have had other significances.
In the cinema, different types of transitions have long been associated with manipulating audiences’ attention and emotions. Here’s what author Matt Woolman says in his 2004 book ‘Motion design : moving graphics for television, music video, cinema, and digital interfaces’
“Transitions…are critical in establishing narrative sequences and emphasizing content. In early films, radial wipes implied that time had passed from one scene to the next; fades to black signaled the end of a particular moment; and dissolves from one scene to the next functioned as a comfortable formal device…applying a slow fade transition to a word suggests that it is to be contemplated.”
For a scene, a slow dissolve fade had a particular significance, depending on the context. For example, in the classic 1953 film ‘From Here to Eternity’ it wasn’t necessary to actually show Burt Lancaster and Deborah Kerr making love in the waves at the edge of the beach - the fade communicated it all. The slower the fade, the stronger the passion, it seems!
So, the effect of the speed of your transitions are another dimension to think about - and possibly use to your advantage - when constructing a PowerPoint presentation. If you are constructing transitions with Opazity, like the example on the website home page, you may feel constrained even by the standard 5 second ‘very slow’ animation setting. But actually, you can change those settings to any length you wish:
- Select the PowerPoint shape
- In Custom Animation mode apply an exit fade animation
- Select the animation listing in the panel
- Right-click and choose ‘Timing’. (This opens the animation’s dialog box.)
- Put your cursor in the Speed box and type in the number of seconds you want the effect to last (see screenshot below)
- Click ‘OK’
